Stream Swim – Branding & Digital Strategy for a new Jet Pool Club
Branding & Identity / Digital Strategy / Web Design & UX Collaboration
Stream Swim is the first of its kind in Israel. an advanced jet-pool country club in Tel Aviv, designed for people to train against the current.
This project combined branding, strategy, and digital execution to launch Israel’s first jet-pool club. I designed the logo and brand identity while leading the website’s strategic direction. Collaborating with UX and web experts, we created a platform that educates and attracts new members, positioning Stream Swim as a leader in fitness and wellness.
Companies Logo
The logo needed to reflect both movement and fluidity while maintaining a strong, sporty identity. The swimmer icon, combined with a dynamic font, communicates the essence of the brand: motion, endurance, and innovation in aquatic fitness.
UX & Website Structure
web & mobile
The goal was to introduce a new kind of swimming club to the Israeli market- one that focuses on wellness, lifestyle, and professional training through advanced jet pools. With no direct competition, the website needed to both educate users about this unique offering and encourage sign-ups.
Website sections:
1. home page
2. who we are
3. contact us
4. registration to the system (Arbox)
5. private contact, leaving details
Layout & Sections
The site was designed to be engaging,
user-friendly, and informative, ensuring
a smooth experience from discovery to registration.
The layout includes:
• Hero Section – Captures the club’s atmosphere with a strong visual presence.
What Makes It Unique – Highlights the innovation behind jet pool training.
• Company Values – Reinforces the focus on lifestyle, wellness, and high-performance swimming.
• Icon System – A custom-designed visual language for services and facilities.
• How It Works – Step-by-step breakdown of the swimming experience. Additional Activities – Showcases extra programs available to members.
• FAQ – Answers common questions to streamline the user journey. Registration & Contact – Clear call-to-action leading to the sign-up system.
To ensure a seamless registration experience, we integrated Arbox through a secure Zapier
& API connection, preventing disruptions when transitioning from the website to the sign-in platform.
Icon system
(supporting design asset)
The goal was to introduce a new kind of swimming club to the Israeli market- one that focuses on wellness, lifestyle, and professional training through advanced jet pools. With no direct competition, the website needed to both educate users about this unique offering and encourage sign-ups.
